Avoplast

With a punchy and direct voice, Avoplast tells it like it is: we are a "ground-breaking, eco-friendly, fast-composting, super-sturdy cutlery made of avocado seeds." From store shelves to the web, Avoplast educates its audience through all platforms on how to reduce our impact on the Earth by using bioplastics made of agro-waste.

To stand out from the green cutlery market, Avoplast goes red. While the firey vermilion shows the brand’s drive for invention, the forest-green and sunny-yellow add a sense of nature and hope. Imageries of tumbling avocados and seeds are used throughout the identity as a reminder of the Earth’s gravitational power. The visual identity puts avocados front-and-center, taking advantage of the fruit's cult-like status amongst modern consumers.