NYC Pizza Fest

What happens when a pizza festival starts tripping mozzarella balls? Moving away from the pseudo-Italian aesthetic typically associated with pizza, the youth counterculture surrounding it is embraced instead. Taking cues from psychedelia, skater culture, and acid graphics, the type, color, pattern, Illustration, and voice are all carefully considered into a system of visual identity that screams “this is not your grandma’s pizza festival.” So, here’s to the Kidults, the Stoners, and the Skate Rats. Here’s to the other kind of pizza lovers.

(Featured in It’s Nice That)